Dingbo M. Branding Marketing Specialist & Product Designer ← All work
Case study Industrial design · Mechanism 2018–2019

POWERCYCLE — Dual-Powered Bicycle

Industrial Design · Graduation Project, Shanghai Dianji University · 2018–2019

Role
Industrial Designer · solo project
Where
Shanghai Dianji University (SDJU)
Method
Survey + patent-landscape research
Outcome
First Prize, National Golden Wheel Awards
01

Hook

A bicycle uses half a rider. The legs work; the arms hold on.

Most attempts to make a bicycle faster add a motor. POWERCYCLE adds the rider instead. The handlebars sit on a track along the frame and slide fore and aft; pulling them inward drives a secondary chain, and an internal spring returns them to position. The hands never leave the grips, so steering and upper-body balance are never surrendered — and when the rider does nothing, it behaves exactly like an ordinary bicycle.

It was my graduation project as an industrial designer: researched from patent databases and user surveys, specified against cycling ergonomics, modelled in Rhinoceros, iterated five times and built as a 1:10 3D print. It graduated with distinction and took First Prize at the National Golden Wheel Awards.

Positioning note

This is your engineering-literate project — the one that proves you can hold a mechanical idea, a body, and a form at the same time. It also opens a thread that runs through your whole portfolio: designing for a body that is already busy. Here it was a cyclist's hands; at Yordando it was a cook's. Say that out loud in the reflection and the portfolio stops looking like four unrelated projects.

02

Context

I studied Industrial Design at SDJU for four years and I cycle daily, so when the graduation project came I chose the object I understood from the inside.

The bicycle is one of the most refined machines in existence, and that is exactly what makes it hard to design for: almost every obvious improvement has been tried. The active area of innovation is power assistance — and in China especially, that means motors and batteries.

That framing has a consequence worth noticing: an electrically assisted bicycle removes effort. But a large share of riders are not trying to remove effort. They are riding partly for the effort.

My role: everything — research, concept, mechanism, ergonomics, 3D modelling, iteration, model-making, naming and branding. It was a solo graduation project.

Needs your input
Your supervisor's name and department, and whether you consulted anyone with a mechanical engineering background. Naming your advisors is normal in academic work and adds credibility.

Tools: Rhinoceros (3D modelling), 3D printing (1:10 model), online survey tools, CNABS and SIPOABS patent databases.

Needs your input
Rendering and 2D software — KeyShot? Illustrator? Photoshop?
03

Research

Two independent lines, which is what made the direction defensible rather than personal.

1. Users — survey and questionnaire

I ran an online survey and a structured questionnaire on how people actually use bicycles.

  • Most respondents ride occasionally, primarily for convenience and exercise.
  • The features they rank highest are safety and practicality, not speed or novelty.
  • Cycling is already understood as exercise — which means an addition that increases the workout is consistent with why people ride, rather than a new behaviour to be taught.
Needs your input
How many respondents, and their age range? Even “n = 60, ages 18–45” turns this from a claim into evidence.

2. Prior art — patent landscape analysis

I analysed the China National Patent Abstract Database (CNABS) and the World Patent Abstract Database (SIPOABS) for human–machine interaction technologies in power-assisted systems — looking at application volume, trends, principal applicants and technical categories.

1993
Global applications have risen steadily since then.
2010
Chinese applications have grown rapidly since then — a late start, but already a substantial share of the total.
Open space
Activity is concentrated in power assistance generally; dual-power based on physical balance was comparatively unoccupied.
Why the patent research matters more than the survey

The survey told me what riders want. The patent landscape told me what had already been attempted and where the space was still open. Very few undergraduate projects establish an opportunity that way, and it is the part of this project I would defend most confidently.

Needs your input — the strongest possible addition
What did the existing patents actually propose, and how is your mechanism different? Arm-powered and hand-driven cycles do exist. Naming two or three prior approaches and stating precisely what yours does differently would turn a good research section into an authoritative one. Doing the search and then not reporting the competition is the one weak point in an otherwise rigorous method.

The direction that came out of it: dual-powered bicycle design based on physical balance — arms and legs together, with balance as the governing constraint rather than an afterthought.

04

Define

The design problem

How do you harvest power from a rider's arms without taking away the two things a bicycle cannot lose — steering control and upper-body balance?

The three qualities I designed toward

Exercise
The reason to adopt it.
Speed
The reward.
Fun
What determines whether anyone uses the mechanism twice.

Positioning

After visiting bicycle shops around Shanghai and reviewing the global market online, I mapped existing bicycles on two axes — complex ↔ minimal and light ↔ heavy — and placed the target in the minimal-and-light quadrant, consistent with contemporary urban preferences. A mechanism that adds parts to a bicycle makes that decision harder, and therefore more important to fix early: the added system had to disappear into the frame rather than announce itself.

05

Design decisions

Each decision paired with its reasoning — show the artefact next to the argument.

01

Arms as the second power source, not a motor.

Electric assistance removes effort; this adds capacity. It suits the riders my survey found — people riding for convenience and exercise — and it needs no battery, no charging and no regulatory category.

02

Sliding handlebars on a frame-mounted track, driving a secondary chain.

The handlebars travel fore and aft along a track on the frame; pulling them inward transmits power through an additional chain drive to generate extra momentum. The rowing action recruits the upper body in the one movement a cyclist's arms are already braced to perform.

03

The hands never leave the grips.

This is the decision the entire concept rests on. Any arm-powered mechanism that requires releasing the bars costs the rider steering and balance at exactly the moment they are exerting force. By putting the power stroke into the grips, upper-body stability and control are preserved while the mechanism is in use.

04

An internal spring returns the bars to position.

The rider supplies the power stroke; the mechanism supplies the return. Without it the return stroke is dead effort and the action becomes tiring rather than rhythmic — the difference between a workout and a chore.

05

The mechanism is optional and reversible at any moment.

Disengaged, the handlebars behave exactly like those of a standard bicycle. The rider engages the sliding action when they want speed or an upper-body workout and ignores it otherwise. This is what makes it an ordinary bicycle with an extra capability rather than a special-purpose machine — and it removes the commitment barrier to buying one.

06

Ergonomics specified, not estimated.

I measured my own bicycle for baseline dimensions and worked to established cycling fit parameters: handlebar drop of roughly 2.5–5 cm below saddle height, handlebar width of 53.3–70 cm, exposed seat post of 15–20 cm, with saddle height held constant across road and off-road configurations to protect pedalling efficiency. Handlebar width was the live trade-off — wide bars give leverage and low-speed stability, narrow bars give aerodynamics and agility — and since this mechanism pulls on the bars, leverage was no longer only a handling question.

Needs your input
Where did the fit parameters come from — a standard, a textbook, bike-shop fitters you spoke to? Citing the source makes the numbers evidence instead of assertion.
07

Five iterations, in the open.

The concept went through five generations before the final form.

Needs your input — the single most valuable addition
What changed between 1.0 and 5.0, and why? One line per version — what failed, what you learned, what it forced. Your poster shows the five and explains none of them. Reviewers care far more about the reasoning between versions than about the last one.
06

Solution

The product: a minimal, lightweight urban bicycle with a secondary drive powered by the rider's arms. Handlebars slide on a frame track and drive an auxiliary chain; an internal spring handles the return; the system engages and disengages at will; the hands stay on the grips throughout.

Delivered as: a fully specified Rhinoceros model, five documented design generations, ergonomic specification, a 1:10 3D-printed presentation model, and a product identity — POWERCYCLE, with a logo whose left element reads simultaneously as a chain link and as a cyclist pulling a wheelie, and a smiling face set inside the O.

My contribution, stated plainly: I found an unoccupied space in a heavily patented field, and designed a mechanism that adds a second power source to a bicycle without asking the rider to give up control of it.

Needs your input
State the status honestly and without apology: this was a concept validated by a scale model, not a rideable prototype. Say so plainly. Then say what you would test first — most likely the power actually recoverable from the arm stroke and whether the pulling force disturbs the steering line. Naming the untested assumption is what makes the rest of the project credible.
07

Impact

First Prize, National Golden Wheel Awards
A national bicycle design competition.
Excellent Graduation Design
And graduated as an Excellent Graduate — passed with distinction.
A complete design record
Survey research, patent-landscape analysis, ergonomic specification, five iterations, a 3D model and a physical scale model — the full arc from opportunity to object.
Needs your input
How many entrants or entries were in the Golden Wheel Awards, and who runs it? A reviewer outside China will not know the competition — one line of context turns the award from a name into an achievement.
08

Reflection

What the project taught me

That a good design opportunity has to be found before it can be solved. The mechanism is the visible part, but the work that made it possible was the patent analysis — establishing that the space was genuinely open before spending four months in it.

What I'd do differently

Needs your input
One honest thing. Strong candidates if true: building a full-scale rig to test whether the arm stroke recovers meaningful power; testing the mechanism with riders other than myself; reporting the prior art I found rather than only the gap.

Where it leads

This was the first time I designed for a body that was already occupied — a rider whose hands were committed to steering and whose attention was on the road. Every constraint came from that. Years later I designed a handheld device for cooks whose hands were full and whose attention was on a hot pan, and the underlying question turned out to be identical: how much can you ask of someone who has nothing left to give you? Industrial design taught me to answer that in millimetres and mechanisms. It is still the question I work on.

Appendix

Working material

Reference blocks and production notes. Turn the appendix off before publishing.

Quick-reference blocks

Project card blurb — 45 words

A bicycle that adds the rider's arms as a second power source. Sliding handlebars on a frame-mounted track drive a secondary chain — without the hands ever leaving the grips. Graduation project, First Prize at the National Golden Wheel Awards.

One-line summary — 20 words

A bicycle uses half a body. This one adds the other half — without giving up steering or balance.

Role line

Industrial Designer · 2018–2019 · Graduation project, Shanghai Dianji University (SDJU)

Scope line

Survey and patent-landscape research · Concept development · Ergonomic specification · Mechanism design · Rhinoceros 3D modelling · Five design iterations · 1:10 3D-printed presentation model · Product naming and logo

Visual asset checklist

Section
What to show
Hook
The final render, three-quarter view, full bleed — it is the most finished image you have
Research
The survey charts, redrawn cleanly; and the patent trend data as a single line graph. Do not show the raw questionnaire pages
Define
The 2×2 positioning map, redrawn — mark where your design sits
Decision 2–4
The mechanism diagram: the track, the stroke, the spring return, the secondary chain. Annotated, large. This is the intellectual centre of the project
Decision 6
The ergonomic drawing with the fit dimensions labelled
Decision 7
The 1.0 → 5.0 strip, with one caption under each version saying what changed
Solution
Rhinoceros wireframes and detail views; the photograph of the 3D-printed model on the desk
Branding
The POWERCYCLE logo, with the chain-link / wheelie double reading called out
Impact
The award, the model, the defence — a photograph if you have one

Still missing — fill these and the case study is complete

  1. What changed across the five iterations. One line each. Highest value item on this list.
  2. What the prior art actually proposed, and how your mechanism differs from it.
  3. Survey scale — number of respondents and their profile.
  4. The honest status — concept and scale model, plus the first thing you would test.
  5. Context for the Golden Wheel Awards — who runs it, how many entries, what winning means.
Dingbo M.
Branding Marketing Specialist & Product Designer · SDJU graduation project, 2018–2019